I didn’t exactly grow up dreaming of working in marketing. But looking back, I’ve always been the one fine-tuning words, tweaking tone, and helping people figure out how to say things in a way that actually lands — from school projects to my friends’ Tinder bios and messages (with varying results).

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My way into the creative industry wasn’t through a fancy ad school — it was through the tech world. I’ve spent years working with IT recruitment, developer conferences, IT consultancies, and SaaS startups, figuring out how to turn complex things into content people actually want to read. Somewhere along the way, I realised the magic happens where creativity and clarity meet.

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That’s why I started NDG Studio – a one-woman creative studio for companies who are done with corporate fluff and ready to sound more like… humans. I help brands find the words, ideas and stories that move people — whether that’s customers, clients, or future employees. Sometimes it’s a full-blown campaign. Sometimes it’s a single sentence that just hits right. Either way, it always starts with curiosity. And probably a lot of sticky notes.