Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Detechtiv – Employer branding for Swegon’s tech team
Date
2025
Role
Content Creator & Copywriter
Project type
Employer Branding, Campaign, Content Production, Copywriting
On behalf of Detechtiv, I created the concept, tone of voice, copy and visual assets for an employer branding campaign for Swegon’s tech department.
The challenge: How do you position a tech team within an industrial company — in a market where the competition for developers is fierce?
I was responsible for the entire content delivery — from idea to final campaign assets. This included concept development, tone of voice, messaging, copy, layout, and delivering ready-to-publish assets for LinkedIn ads.
→ Employer branding concept, campaign copy and design of visual assets.
